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The Growing Appeal of Sourdough in Australia

In recent years, the appetite for artisanal breads like sourdough has grown in Australia.

According to data from Mintel*, the number of new packaged breads with sourdough claims in Australia almost doubled in 2020 compared to 2019.

This phenomenon can be attributed primarily to the growing nutrition and wellness trend. The many perceived health benefits of sourdough bread has made it a popular alternative to white bread.

Today, sourdough products are becoming more commonplace. You’ll find crusty sourdough loaves in craft bakeries, packaged stone-baked sourdough baguettes in supermarkets, sourdough pizza bases, hamburger buns and donuts in food services and a whole lot more.


So what does the future look like for sourdough here in Australia?

We believe there’s plenty of room for the sourdough market to grow.

Bakery businesses can benefit from the range of new textures and flavours that can be achieved with sourdough. In fact, the uniquely tangy and subtly sour qualities of sourdough itself can be presented as a new flavour experience for consumers.

Apart from this, sourdough bread is typically perceived as a healthier alternative to white bread as it is often easier to digest.

What’s more, there has been a growing demand for rustic and authentic bread in recent years, and the craft of making sourdough bread carries an artisanal appeal for consumers. Sourdough also helps to increase the shelf life of bread products.

Additionally, the versatility of sourdough allows bakers to create unique visual and flavour signatures for treats people already love. Sourdough can be used for a wide range of applications, from sandwich breads and viennoiseries to pancakes and cookies.

Moreover, we’re always here to support you with our innovative baking solutions. Our Livendo® range is a comprehensive range of starters, live sourdough and sourdough ingredients that help bakers create their own visual and flavour signatures effortlessly.

Combining ease-of-use, flavour consistency and high adaptability across numerous applications, you can rest assured that you’ll achieve the desired characteristics to keep customers satisfied.

Watch the video to learn more about the sourdough trend in Australia and how you can continue satisfying customer tastebuds.


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*Mintel GNPD: Bread and bread products with “Sourdough” in the product description launched in Australia between January 2019 to December 2020.